This blog has been silent for the 7
Category: Business start up
A friend and former colleague providing me with a critique of my website design prior to its launch in May, made the, perhaps obvious, point that it is hard to be heard above the din that is the internet and social media. The trickle of visitors to my website and this blog confirms that. Investing in a GoogleAd campaign does
It has been 3 months since I left the corporate world and started my consultancy business. I was lucky to have a quick win in the form of some work for my former employer which is now coming to a successful end. Time then to take stock, revisit the start up plan and consider next steps.
Contacts I made in the early weeks have gone cold and may need to be reminded that I am hunting opportunities. Updating my communication plan and developing a new set of key messages is a priority; I am in business, I have successfully completed work as an independent consultant, I am easy to do business with, I can work confidently anywhere in the world.
Do I need to make some course corrections? The Plan, Action, Review cycle
Strategy Planners often look for low hanging fruit and quick wins to inject credibility and momentum to their Change Management efforts. My business start up has benefited from a quick win; some consulting work for my former employer that required little of the hard sell that other potential opportunites will demand. This early success brings some risks; the temptation is to assume that the early momentum will translate into sustainable change. The Change Manager has to focus on the long haul and ensure his/her plans include energetic action to reinforce and cement early progress. Communication must use multiple channels and key messages be repeated often to reach the target audiences.
Surely the defining quality of the successful Change Manager is the determination to tackle the long haul. Early in a project, the need for structured change management focused on people and processes is often discounted in the pursuit of an IT solution or a reconfiguration of the boxes on an organisation chart. The Change Manager may have to take a back seat; quietly executing communication plans and developing training while the, apparently sexier, implementation progresses.
So enjoy the quick wins and focus on the long haul.
Change is Good.
Start Up Blues
No longer protected by the corporate cocoon that I have existed in